The Globle Pro

Do you remember how your website looked when you first saw it live? And how much work did you do than to plan the structure of the website?  However good the plan was, over time more and newer content is added, new topics are opened up, and the formerly organized website becomes a hodgepodge of content and products. A spring cleaning can help bring more order to your website. First, it's about capturing existing content (content inventory) and then analyzing and optimizing the information architecture. Both together lead to an even better website for users and search engines.  Content inventory and keyword mapping: what content is there anyway? Before the spring cleaning can begin, you first have to get a comprehensive overview of your website.  Since very few webmasters have created and maintained a keyword map, that is an overview of topics and landing pages; it is usually not so easy to answer the question of what content you have on your website....

Marketing and psychology have always been closely related, and this connection is particularly evident on the internet. Especially search engines provide deep insights into human behaviour. Here, users directly express their problems and needs, which can be tailored to tailor-made marketing strategies. These nine SEO tips will show you how to use the psychological behaviours of users on the Internet to better target potential customers. Read more :   Omaha SEO Why psychological insights are helpful for marketing and SEO Keyword research, backlinks, CTAs - SEO may seem very technical at first glance, but above all, it deals with human behaviour on the Internet.  Finally, at Google and Co., people are actively looking for solutions to their problems and then consuming the content they find most useful. Criteria such as traffic, length of stay or CTR already provide important key figures for your marketing. For promising optimization measures, however, marketers ...

The relatively new discipline of influencer marketing is primarily associated with a brand and social media marketing.  After all, the cooperations usually take place on social networks and above all serve the brand awareness.  However, a third area should not be overlooked: search engine optimization (SEO) is also an essential factor in influencer marketing. Because SEO and successful influencer marketing are mutually dependent: Nut due to the favourable SEO position of the influencers a campaign is a complete success, which in turn also contributes to the improvement of their rankings.  We'll give you eight reasons why influencer marketing can benefit your seo . Read more: Lincoln SEO Eight reasons why influencer marketing and SEO belong together 1. Relevant content Google rewards good, relevant content by allowing the search engine to take into account quality, keyword usage, readability, and user interactions such as likes and shares...

Search engine optimization is very important for search engine marketers , that's no secret. By optimizing your pages and blog articles, you increase the visibility of your content.  If visitors then type search terms that match your product or service into Google or similar search engines, they're more likely to come across your content. Especially with Google, however, it is not easy to keep up with the ongoing changes and continuous updates. SEO today is mainly about relevance and purpose.  In the following, we answer these questions and more: How to find out which aspects are relevant and which are not? What are the current blog rankings and what should you stop doing? Digital marketing is fast-moving, which can sometimes lead to confusion. We want to help you to keep track.  In this blog post, we'll show you how to optimize your blog articles for the search terms and topics you want to rank well for. Also, we will introduce you to a few more...