Do you remember how your website looked when you first saw it live? And how much work did you do than to plan the structure of the website? However good the plan was, over time more and newer content is added, new topics are opened up, and the formerly organized website becomes a hodgepodge of content and products. A spring cleaning can help bring more order to your website. First, it's about capturing existing content (content inventory) and then analyzing and optimizing the information architecture. Both together lead to an even better website for users and search engines. Content inventory and keyword mapping: what content is there anyway? Before the spring cleaning can begin, you first have to get a comprehensive overview of your website. Since very few webmasters have created and maintained a keyword map, that is an overview of topics and landing pages; it is usually not so easy to answer the question of what content you have on your website. A key
Marketing and psychology have always been closely related, and this connection is particularly evident on the internet. Especially search engines provide deep insights into human behaviour. Here, users directly express their problems and needs, which can be tailored to tailor-made marketing strategies. These nine SEO tips will show you how to use the psychological behaviours of users on the Internet to better target potential customers. Read more : Omaha SEO Why psychological insights are helpful for marketing and SEO Keyword research, backlinks, CTAs - SEO may seem very technical at first glance, but above all, it deals with human behaviour on the Internet. Finally, at Google and Co., people are actively looking for solutions to their problems and then consuming the content they find most useful. Criteria such as traffic, length of stay or CTR already provide important key figures for your marketing. For promising optimization measures, however, marketers must unde