8 Ways How Influencer Marketing Can Affect Your SEO

The relatively new discipline of influencer marketing is primarily associated with a brand and social media marketing. 

After all, the cooperations usually take place on social networks and above all serve the brand awareness. 

However, a third area should not be overlooked: search engine optimization (SEO) is also an essential factor in influencer marketing.

Because SEO and successful influencer marketing are mutually dependent: Nut due to the favourable SEO position of the influencers a campaign is a complete success, which in turn also contributes to the improvement of their rankings. 

We'll give you eight reasons why influencer marketing can benefit your seo. Read more: Lincoln SEO

Eight reasons why influencer marketing and SEO belong together

1. Relevant content

Google rewards good, relevant content by allowing the search engine to take into account quality, keyword usage, readability, and user interactions such as likes and shares. 

SEO expert MOZ found in 2015 in a study that the content quality falls in third place of the most important ranking factors. 

The Challenge: It is not always easy for any business to think, conceptualize and produce high-quality content. 

At the latest, when it comes to the continuous publication of various content elements, many companies get into trouble.

At this point, influencers are a possible alternative: After all, they are professionals in creating content that their communities love - that's what made them an influencer in the first place. 

An excellent example of how well such cooperation can work is provided by the air conditioning manufacturer Welter Heating of Minneapolis. 

He published a blog post with contributions by local influencers, who also promoted the article via social media. After only two weeks, the company's traffic had increased by 609 percent.

One alternative for generating new content is crowdsourcing, where the community is encouraged to contribute content, such as photos or videos. 

Red Bull has been using this approach for years with skaters and surfers around the world. Of course, such initiatives are all the easier and more attractive when influencers call their followers to participate.

2. Better visibility

Visibility or visibility combined as a measure (depending on the index used) usually the number of keywords, click rates and the search volume and describes how present a URL is in the search results. 

It's often difficult for companies to build satisfying visibility because it requires a sophisticated SEO and content strategy.

In contrast, the visibility of influencers is often much better, as their success depends in no small extent on SEO factors of this kind. 

Through appropriate cooperation, brands can thus profit directly from the visibility / SEO advantage of the influencers. The brand/product / URL becomes as visible as the influencer who mentions it.

3. Range

Their long-range defines influencers. Not only the number of consumers reached is decisive, but above all the easy fit for the target group of the respective company. 

This makes it particularly likely that a corresponding number of followers of a corresponding influencer feel addressed and then search for the campaign keywords, which in turn improves the ranking of the similar domains.

4. Authority and trust

Influencers enjoy the faith of their followers, so their buy recommendations weigh heavily. For this reason, they also possess a particularly high level of authority from an SEO point of view, so they form an important reference for a particular topic and are therefore favoured by Google. Through cooperation, the influence of a company can be built up and underlined.

5. Timeliness

Google rewards timeliness with significantly better rankings. A marketer is under pressure to publish new content on a regular basis. 

But this is often - as already described under point 1 - difficult to implement for a variety of reasons. 

Again, influencer marketing can support their efforts and relieve teams: campaigns of this kind usually consist of several contributions over a certain period and on different channels, which refer again and again to a specific domain.

This ensures that new and up-to-date content is regularly published for the duration of the campaign. By the way, already existing content can be promoted and "renewed."

6. Commitment and interactions on the part of users

Influencers have interactive communities because of the high potential for identification and the apparent closeness, fans comment and like the contributions of their role models. 

Ideally, this interaction behaviour then also transfers to the company pages of the product or the brand that the influencers present.

Such likes, shares and comments are considered by Google as positive ranking factors, as they prove the relevance of each page.

7. Backlinks

It has long been known that backlinks (i.e. links to other sites that refer to your site) are good for your own Google positioning. 

As a result, companies have often bought backlinks in recent years instead of earning them. However, this is now recognized by Google and punished. 

It is, therefore, all the more important that backlinks appear on a high-authority page and be authentically integrated there. 

The already cited MOZ study also proves this: The quality and authority of the linking site are also among the top 10 ranking factors listed here.

In influencer marketing, this principle can be implemented, for example, through a guest post on an influencer's blog, including its URL, but also as a source in the infobox for a YouTube video. 

Many users follow this link, generates good traffic that Google honours accordingly. This improves Google ranking, brand/product visibility, and organic search traffic.

Incidentally, backlinks should not simply lead to the homepage, but so-called "Cornerstone Content": a timeless, informative site that addresses a specific topic of the company.

8. Reputation management

Negative product reviews are often particularly interesting for consumers, so they are often clicked on and usually get a good SEO ranking. 

So an appropriate contribution may appear even after years on the first Google page if prospective customers search for a product name or a mark.

Contributions by influencers are usually ranking guarantors due to the points explained here. So they have the potential to crowd out unwanted posts and replace them with a positive product review.